Facebook’s Reach Plummets

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Many people who have an account on Facebook have noticed that the people they “Like” and the updates they would like to receive from those people in their news feed located on the “Home” tab have diminished significantly.

Many people wonder why this is happening. The reason is now that Facebook is publicly traded on the Stock Market the investors want money. In a word it is called greed. Facebook now asks people to pay money to have their posts “boost” to reach the very people who have “Liked” them to begin with.

This is perilous not only for Facebook, but for the millions of users who up until now have been utilizing Facebook to inform, entertain, and engage with the people who are interested in their information.

Facebook users feel angry. They do not want to have to pay to reach their friends, fans, and those who “Like” them. Those who are “Public Figures” are also disheartened. They work tirelessly to deliver high quality content to uplift, inform, and help the people they are here to serve in the most positive manner.

The sheer greed of Facebook has set a downward spiral for their own company as users turn to other social media to reach the same people they thought they were able to reach on Facebook’s news feed. In a scurry for dollars it is sad that Facebook will soon be referred to as “EraseBook”.

So what is the biggest social media platform right behind Facebook? It is Google +. With Google + anyone with a Gmail account can create their own news feed rich with video, pictures as well as articles and information. The smartest thing that Google + is doing is keeping it free.

So if you have noticed a dramatic decrease in your reach to the people who have “Liked” you, as well as not receiving info about the people you have “Liked” this is only because Facebook has traded its free service via the news feed for greed with the demand for dollars people just do not want to spend.

Facebook users who simply chat with close family and friends on a continuous basis are not as affected due to the “engagement” of their loved ones.

If you are in business or service to others, never put all of your eggs in one basket. Keep your newsletter service intact and deliver high quality content to the people who subscribe to your newsletter. Keep the content on your website or blog updated on a regular basis and copy it onto Google + where you can add your subscribers to a “Circle” and they, in turn, can add you to their Circle even if you do not know who they are. They might simply be interested in what you are sharing and this will always appear on Google + either privately, or publicly, or both.

As far as Facebook, you may want to reconsider how much time and effort you put into your posts, because the reach has dramatically diminished. Sadly Facebook’s user’s interest has diminished as well. Logically it is all too clear that Facebook’s days are numbered due to their intentional reduction in news feed reach, and their overwhelming greed by offering users the option to pay to reach the people who want to see what they like which was previously free.

00-2-facebook-shatteredIf you own stock in Facebook, the best word of advice would be sell.

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